To spark such personal conversations, we took the subject public by meeting people at liquor stores and online. We partnered with Minnesota liquor stores to distribute custom bags with powerful graphic messages meant to catch customers’ eyes and encourage them to start a dialogue about drinking during pregnancy.
CREDITS:
Mike Caguin, CCO /Puja Shaw, ECD / Zach Deblaey, CW / Daniel Linnihan, AD
RECOGNITION:
The Show: Silver/Bronze