Invisalign VR Soccer

Gen Z is the most ad-averse audience out there. So the Invisalign® brand had to rethink how to connect with teens to move them and their smile forward. Knowing how well teens connect with sports, we decided to highlight the benefits of Invisalign using soccer through unexpected, exciting executions.

 

 

VR Build Case Study

 

We started the stadium design on pen and paper,
then moved into Tilt Brush sketches and grey boxing phase.

 
 

We developed custom foot sensors that brought
real-life physics to the soccer experience.

 
 
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In order to play, the teens simply had to follow Invisalign on Snapchat.
So we decided to team with Snapchat to make an in-app soccer game.

 
 

CREDITS:
Mike Caguin, CCO / Laura Fegley, ECD / Puja Shah, CD / Zach Deblaey, CW / Daniel Linnihan, AD / Pixel Farm, DEV

RECOGNITION:
Clios: Bronze / ADDY: Silver