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Cub Cadet Pro

Cub Cadet needed to refresh it’s professional advertising to better connect with the “pro’s”. We did a library photoshoot following three real crews doing their real jobs. The goal was to capture authentic and rugged imagery that put the products to the test. We put extra focus on the 972SD, their newest new zero-turn mower that holds an industry-leading twenty-five degree hill performance.

 

 
Billboard

Billboard

 
Billboard

Billboard

 
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Dealer Poster

Dealer Poster

 
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CREDITS:

John Neerland, GCD / Sam Soulek, DD / Zach Deblaey, CW / Daniel Linnihan, AD / Nate Luke, Photographer