Fetal alcohol spectrum disorders (FASD) are the most common form of preventable brain injury in babies. Yet one in 20 children has FASD. Those facts are clear. But the information on drinking while pregnant is less clear. Everyone has wildly different opinions on what amount of alcohol is “safe” to consume during pregnancy. The simple truth is no amount is safe. So how do you overcome generations of misinformation, bias and untruths to end FASD? You use the one thing you have: proof.
To educate expecting parents, we first had to look at the source they turn to for information: the internet. Unfortunately when it comes to alcohol and pregnancy, there are a few million opinions out there.
CREDITS:
Mike Caguin, CCO / Puja Shah, CD / Lee Hanson, ACD / Zach Deblaey, CW / Daniel Linnihan, AD / Eric Herberg, D / Logan Ogden, D / Charlie Hield, DEV / Cody Weigle, Editor